Appy is a end-to-end product team, helping startups build tech that makes people ‘appy.
Appy is a end-to-end product team, helping startups build tech that makes people ‘appy.
Let's build something that lasts
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AI has changed the way we build. Great digital products are no longer defined by features, but by values people connect with.
Appy helps startups build digital products that stand out in a saturated tech landscape by grounding them end-to-end in strategy, storytelling, and evolving human values — creating tech that doesn’t just optimise for efficiency, but makes people genuinely ‘appier.
A visual profile for students showcasing their social impact beyond grades and exams
Presented at Misk Global Forum 2024
Audos
An AI co-pilot to help first-time entrepreneurs build sustainable businesses
11.5m
Investment
Letoe
A personal AI-guardian, keeping an eye on your children in online games, without invading their privacy
FutureFace
A white-label healthcare platform showing patients how their lifestyle affects the way they age using AI
2.5m
users
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What we do
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Our end-to-end approach ensures every part of the product works together to create something people don’t just use, but love and share.
Product Strategy
We make it matter
Why should your product exist? What real problem does it solve, why is it more than just a set of features, and why would anyone pay for it when there are so many alternatives? We help you find clear, confident answers and build everything around them.
UX / UI Design
We make it personal
We design for more than screens, but for how people see, touch, hear, and feel. Using AI, interaction, animation, expression and user agency, we create simple, accessible experiences that feel intentional and personal, that connect with others and augment life.
Development
We make it sustainable
We use AI to move fast, not to cut corners or re-invent the wheel. Our plug-and-play approach combines flexible, off-the-shelf technology with solid AI-assisted engineering, so what we deploy is sustainable, easy to evolve, and built to grow with you.
Go-to-market
We make it memorable
People connect with stories, not features. A strong product narrative shapes how a product launch is experienced; what it is, who it’s for, and why it matters now. We create go-to-market strategies that cut through the noise, resonate and give products a clear, confident start.
Growth
We make it shareable
Growth isn’t a one-off launch, it’s built over time. Products grow by iterating in response to evolving human values and by turning users into advocates. By nurturing communities around the product, we help create ambassadors who share it because they believe in it.
measurable
impact
The Happy Camper score
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Our secret lies in the mechanics we implement to measure user happiness.
(A)
Ritual — people come back regularly, but not addictively
(B)
Agency — people invest time to explore and tinker
(C)
Affinity — people get you and advocate for you
Tangible impact
15m
Products we co-founded, built and supported went on to collectively secure over $15 million in grants and investment.
Auriole Prince / FutureFace
"
Appy created a powerful app story striking the perfect balance of professional and playful, creating a gamified experience and people love it.”
16
Products we co-founded, built and supported went on to win awards for design and innovation.
Ben Littlewood / Moveli
"
Appy are the epitome of the strength that is created across both design and function, which they cover comprehensively.
100%
All of our clients we worked with towards investment were successful in securing funding.
Hugo Harrison / Hugo's
"
We saw our returning customer rate jump to 80% after launching the new website and booking platform.
5m+
Products we developed saw significant growth in downloads, sales, team size and glowing reviews.
Appy to meet you
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Appy is a London-based product studio with roots in big tech, bringing a scale and growth mindset to businesses who use tech not just to capture attention, but create meaningful social impact.
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Leadership
Michael Le Co-founder / Tech-y (Ex) Microsoft, Skype, EA
Jacob van Leeuwen Co-founder / Design-y (Ex) Wework, Phillips, F1
Our mission
The idea for AppyCamper began as a spark; to apply our big-tech experience to products that create real social impact, helping them grow without losing focus on what matters.
Our name is a nod to “Happy Camper”, an idiom that reflects why we get out of our sleeping bags in the morning: to shift the direction of technology — away from products built for clicks and attention, and towards authenticity, connection, wellbeing, and experiences that genuinely make people ‘appy.
(Let's build)something thatlasts
The future belongs to tech that people believe in. They start here.
Thank you!
We got your message, we'll get in touch shortly.
The cat is called Chappy, he says hi. (He's from a time when cats ruled the internet).
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