Michael
Techy
Jacob
Designy
The idea for AppyCamper began as a spark; using our big-tech experience to help startups make a bigger impact. Our name is a nod to ‘Happy Camper’, an idiom that reflects why we get out of our sleeping bags in the morning: to build tech that delights and makes people ’appy.
Our standard for everything we do
Move pixels
Products and interfaces are not just static pixels. They should feel alive beneath our fingertips with fun interactions and delightful animations.
Move needles
Flashy features mean nothing
if they don't move the needle. Innovate, challenge norms, and consistently monitor performance.
Move people
Don’t just create something people use; build something people love. Connect on a human level, listen, learn and do better with every release.
The way we work,
and why it works
End-to-end
We take ideas from early-stage strategy through to launch. A single, full-stack team keeps things aligned and moving.
Agile by design
We work in sprints to stay flexible. Startups shift, priorities change, and our process allows the product to evolve without delays.
True collaboration
We work as partners, not
service providers. That means clear lines of communication, share goals and are outcome focussed.
Simple terms
No drawn-out negotiations. We offer fixed timelines and fixed fees in order to get to work quickly.
How we do Strategy
Why should your product exist? What real problem does it solve, and why would someone pay for it? If your product disappeared tomorrow and no one noticed, it’s time to rethink. Real value drives real demand.
How we Design
Design for more than screens; design for how people see, touch, hear, and feel. Aim for clarity, accessibility, and delight in every interaction. Involve users in your process and test often. If it doesn't make people 'appy, it's back to the drawing-board.
How we Build
Don't reinvent the wheel. Build with plug-and-play using flexibile off-the-shelf technology that can be easily scaled up, replaced and upgraded. Sustainable growth comes from systems built to evolve.
How we Launch products
People connect with meaning, not just features. A strong product narrative shapes how a product launch is experienced; what it is, who it’s for, and why it matters now. Whether from website, or from pitch deck to onboarding, storytelling creates new costumers, retention and loyalty.
How we Grow products
No product is ever finished. Every launch is a chance to understand what works, what doesn’t, and what people actually need. Launch small, learn fast, and evolve based on real-world feedback.
