Dedicated full-stack team
Output & outcome focused
Fixed timeline & fees
Vision & Strategy
We focus the product vision, define the business model, target audience and monetisation strategy.
Validation & Prototyping
We test demand, conduct interviews, and create quick prototypes to put in front of your future customers.
Design & Development
We turn insights and strategy into a delightful digital experience that win the hearts of costumers.
Brand & Go-to-market
We craft an effective Go-To-Market strategy, and all the marketing assets for an impactful launch.
We begin with a 2–3-hour workshop to assess your product concept, measuring it against our tried-and-tested framework. During the workshop, we get to know you, your product and your industry. We define the demographic, business model, the value the product is creating for its users and what story it's going to tell.
Outcomes
Business Model
Monetisation Strategy
Demographic profile
Story outline
The story forms the foundation of the User Experience. We create wireframes and click-through prototypes to test with users. After multiple iterations and testing rounds, the outcome is a clear understand of the core of the product, which forms the Minimal Viable Product (MVP).
Outcomes
MVP Scope
Click-through prototypes
Interaction Design
While the User Experience is taking shape, we create quick technical prototypes to understand it's feasibility, testing different routes and tech-stacks. If appropriate, we test these prototypes with users along side the UX wireframes.
Outcomes
Technical Prototypes
Tech stack recommendation
We turn click-through prototypes into beautifully crafted interfaces and delightful interactions and animations, ensuring we tell a great story while keeping the experience simple and intuitive.
Outcomes
High-fidelity UI Designs
Animation and Interaction Mockups
Prototyping, UX Design, UI Design, animations and interaction, it all comes together in the development phase. Making a scalable product using technology that can grow with your product.
Outcomes
Minimal Viable Product
We create a simple brand that tells a compelling story, that is told along side beautiful product visuals on a website and pitch deck.
Outcomes
Logo & Brand story
Product visuals
Website & Pitch deck
We do our final tests with real users, and challenge our QA experts to "break" the app, itterating, crossing Ts along the way, making sure all bases are covered.
We craft an effective Go-To-Market strategy, identifying the best marketing channels and industry leaders to reach out to. We create all the marketing assets for an impactful launch, and press the launch button at the perfect time.
Deliverables
Marketing and App Store Assets
Reach-out to tech and industry leaders
Launch on selected channels
After launch, we keep a close eye on the app's performance, and trouble-shoot any bugs and snags that arise. We will continue working with you to grow the product on a Sprint-to-sprint basis, and/or help you hire team and coach you through all the hurdles of scaling your product.
Fixed timelines and fees
guranteed. No surprises.
For simple products that would benefit from hitting the market faster to get early traction.
Launch in 4 weeks
Typical 3-4 person team
All skills and phases
For more nuanced products with complex interactions and advanced features.
Launch in 8 weeks
Typical 5-6 person team
All skills and phases
For advanced products using cutting-edge technology like realtime, generative and AI.
Launch in 12 weeks
Typical 7-8 person team
All skills and phases
If it takes longer than 12 weeks, it's not an MVP
Research will only tell you so much, and the real learnings come when it's in the hands of your customers. Successful products launch fast, validate your assumptions, and iterate on the product based on actual usage data and user feedback.
While it’s tempting to choose the fastest and most affordable option, the right timeline for your MVP depends on the complexity of your product and the value you aim to deliver.
We’ll work with you to assess what’s involved and recommend a timeline that aligns with your goals. In many cases, investing a bit more time can more than double the value created, far outweighing the additional cost.
If you still prefer a shorter timeline, we'll sit with you to see where we can trim the scope down, but still cover the basics.
No problem, we can help you get Pitch Ready, giving you a complete toolkit to go out to apply for grants and investment. We also occasionally join a company as Co-founder and Product team in exchange for a reduced fee and share of the company.
If you are a UK-based company, our fees are fixed and subject to 20% VAT. Additional costs include the running cost that come with platforms like OpenAI, Webflow and AWS. These are typically less than £100 per month, and we'll outline these costs at the start of the process so there are no surprise bills.
Once all invoices are paid, the Intellectual Property (IP) rights to anything we produce for you are completely yours. Not just the design and code of the MVP, but any images, texts, pitch decks etc are yours.
We can continue working with you to iterate and grow the product after launch on a Sprint-to-sprint basis.
Alternatively, we can hand it over to you and your team without additional costs. We will also support you with finding the right team and skillsets to grow the product.
An MVP (Minimum Viable Product) is the simplest version of your product that still delivers real value to your customers.
It’s designed to launch quickly, gather feedback, and validate your idea with minimal risk. The goal isn’t to build less, but to build smarter, focusing only on the features that matter most. A well-crafted MVP helps you learn fast, iterate efficiently, and lay a strong foundation for future growth.
Got a spark of an idea? Pull up a chair, we’d love to hear from you.
'Appy to meet you
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